Tour Caddie Collective names Craig Piepho marketing director

Tour Caddie Collective has appointed veteran marketer and former Professional Caddie Certification student Craig Piepho as marketing director. The hire is aimed at expanding the Cary, North Carolina-based company’s speaker, caddie education and team-building businesses.

Why it matters: - Piepho’s hire gives Tour Caddie Collective a marketing leader who already knows the company’s caddie education program from the inside. - The role is tied to growth across the company’s speakers, Professional Caddie Certification and corporate team-building offerings.

What happened: - Tour Caddie Collective named Craig Piepho as marketing director. - Piepho will lead marketing for the organization’s portfolio of elite tour caddie speakers, Professional Caddie Certification and corporate team-building programs. - The company is based in Cary, North Carolina.

The details: - Piepho is a former Professional Caddie Certification student. - He brings more than 35 years of experience in branding, creative direction and marketing communications. - His career includes work with Pinehurst, Golf Pride, John Deere, 3M, Sharecare, Lenovo, American Airlines and Duke University. - Piepho’s connection to Tour Caddie Collective began through the Professional Caddie Certification program delivered with NC State University Continuing and Lifelong Education. - That program gave Piepho access to professional caddies and subject-matter experts who have worked at the highest levels of golf. - In his new role, Piepho will oversee brand strategy, website development, social media and marketing initiatives. - His remit includes raising awareness of the Professional Caddie Certification program. - He will also work to grow speaker engagements, experiential offerings and corporate team-building programs. - Grant Berry, principal of Tour Caddie Collective, said Piepho brings a combination of marketing expertise, golf knowledge and personal familiarity with the program.

Between the lines: - The appointment suggests Tour Caddie Collective wants to scale through a marketer who can speak credibly to both golf audiences and business clients. - Hiring a former student may also help the company sharpen its message around the Professional Caddie Certification program and its broader brand. - Piepho’s background with nationally recognized brands points to a push for more polished promotion across digital and event channels.

What's next: - Piepho will begin shaping brand and website work while supporting social media and broader marketing efforts. - Tour Caddie Collective is likely to use the role to increase awareness and bookings across its caddie education, speaking and team-building businesses. - The company is also promoting its social media presence, including LinkedIn, Instagram, Facebook, YouTube and X.

The bottom line: - Tour Caddie Collective is betting that a veteran marketer with direct experience in its own training program can help widen its reach and accelerate growth.